
The idea of the Traffic Light scheme is "red: danger". Beware of eating red foods. Danger. You will Become Fat. And then you won't get treated In hospital because You Did It To Yourself.
Nice idea, except in practice healthy eating is much more complicated that this (orange juice is red because of the calories per glass). But even this over-simplification looks like genius compared to the nonsense of the scheme as dictated by the Food Standards Agency. Spot the difference between the two products shown in the photo I took on my last visit to Sainsburys.
Yes, the SAME FOOD is "green: OK" AND "orange: warning" for calories. Why? Because the serving size is different between the two packs. One pack (serving: half of it) is slightly less than twice the size of the other pack (serving: all of it). Duh. Are people really too stupid to work out that eating more of something is likely to be more calories? Any anyway, if you wanted to manipulate the traffic lights, you just manipulate the recommended serving size.
What would be marginally more useful is to work out the calorie density of the food: the calories vs. the weight. So some pasta (150 cals/100g) is much better than cheese (400 cals/100g) simply because the plate of 300g of pasta is just 450 calories compared to the same appetite-satiating lump of cheese of 1200 calories.
But the Food Standards Agency is part of the Government, and they know much more about this than you, me and the supermarkets we choose. Well, instead of fannying around with misleading labels in an attempt to nanny us, how about making nutritional labels mandatory, like the US FDA does? There are still foods on sale in the UK with NO nutritional information labels and it's about time we knew what was in our food so WE can make the choices.